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Data

Year of publication

2020

Type

Quantitative

Design

Experimental

Classification

Other (non-stated)

Country studied

Uruguay

Data

Primary

Data Collected

Other (questionnaire)

Study setting

Online

Age group of participant

Adults/18+

Participant sex

Mixed

Target population

General

Sample size

n= 163(participants)i

Sick, salient and full of salt, sugar and fat: Understanding the impact of nutritional warnings on consumers’ associations through the salience bias

Goal

Explore the effect of the inclusion of nutritional warnings on consumer associations with labels of ultra-processed products.

Results

At T1, when labels were presented without nutritional warnings, responses to the word association task were related to a description of the product category, expected sensory characteristics of the products, brand names, liking and eating occasions. However, when the labels werepresented with the warnings at T2, a significant increase in the frequency of mention of responses was observed within the categories Excessive content of sugar/fat/sodium, Not healthy, Diseases and negative health conditions, Rejection to consume, and Unexpected information. Results from the present work suggest that immediately after their implementation, nutritional warnings cause a salience bias that make excessive nutrient content and its negative health consequences more salient in consumers’ minds, especially in the case of products with a particular health-related connotation.

Authors

Ares G, Antúnez L, Otterbring T, Curutchet MR, et al.

Journal

Food Quality and Preference

DOI

Département de Nutrition, Faculté de Médecine, Université de Montréal

2405 Chem. de la Côte-Sainte-Catherine, Montréal, QC H3T 1A8
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