Data
Year of publication
2020
Type
Qualitative
Design
Cross-sectional
Classification
Other (adaption of NOVA)
Country studied
Uraguay
Data
Primary
Data Collected
Survey
Study setting
Household
Age group of participant
Adults/18-89
Participant sex
Mixed
Target population
General
Sample size
n=790 (facebook users)
References to home-made and natural foods on the labels of ultra-processed products increase healthfulness perception and purchase intention: Insights for policy making
Goal
Evaluate the effect of references to ‘home-made’, images of natural foods and nutritional warnings on consumers’ healthfulness perception and purchase intention of labels of ultra-processed products.
Results
The inclusion of references to home-made and images of natural foods on the labels had a positive effect on purchase intention and tended to create the belief that products were healthful. Nutritional warning discouraged intention of purchase and decreased healthfulness perception. The presence of natural foods around a product with nutrition warnings counteracted the nutrition warning's effect
Authors
Devia F, Forli S, Vidal L, Curutchet MR, Ares G.
Journal
Food Quality and Preference
DOI