Most of the consumers do read nutrition labels during purchase of ultra_processed food products. Only about one third of the consumers read nutrition labels “always,” whereas female consumers uses nutrition label more frequently than the male consumers. The most common reason for reading nutrition labels was to “eat healthy food” and “for dietary purpose”, while lack of time, lack of interest, and difficult terminology were the most common reasons for not reading nutrition labels at the time of purchase of ultra_processed food. Respondents who read nutrition labels regularly during purchasing, their buying decision gets influenced positively through nutrition label information.