Data
Year of publication
2020
Type
Qualitative
Design
Cross-sectional
Classification
Other (non-stated)
Country studied
Brazil
Data
Primary
Data Collected
Food samples, other (interviews)
Study setting
Retail
Age group of participant
Childrens/8-12
Participant sex
Mixed
Target population
Vulnerable (childrens)
Sample size
n= 60 (samples) n= 5 (participants)
Apelos visuais nas embalagens de cereais matinais para o público infantil: análise e piloto de entrevistas
Goal
Presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples.
Results
Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food.
Authors
Gomes A, Spinillo C.
Journal
Brazilian Journal of Information Design
DOI