Perceptions of food safety, animal welfare, purchase intention, deliciousness and carbon footprint are influenced by origin and ethical status information. e.g. Chicken from the USA and China is perceived to be higher risk and have lower animal welfare standards than identical products from the UK. https://emeraldopenresearch.com/articles/2-35/v1 39% of respondents (from n=471) have experienced food insecurity in the last 12 months. Employment status, gender and number of children in the household were not associated with food insecurity. However being younger, a greater BMI and living in a smaller household were associated with experience of food insecurity. Those who are food secure self-report throwing away a smaller percentage of uncooked and cooked foods compared to those who are food insecure. We also identify differences in food waste behaviours and cooking confidence between the food secure and insecure consumers, and observe demographics associated with food insecurity. 33.0% of those who self-reported Ultra Processed Foods as their main type of food (from n=1,234), also experience very low food security - higher than that found in other dietary patterns.