Data
Year of publication
2020
Kind
Quantitative
Design
Cross-sectional
Classification
NOVA
Country studied
Brazil
Data
Primary
Data collected
Other (TV recording)
Study setting
Online
Age group of participants
N/A
Participant sex
N/A
Target population
General
Sample size
n=432 (hours of TV)
Analysing persuasive marketing of ultra-processed foods on Brazilian television
goal
Investigate the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil.
Results
90.77% of the food-related advertisements contained at least one UPF, and 96% of them included one or more persuasive advertising strategies. Five advertising patterns were identified and associated with the UPF food groups.
Authors
Santana MO, Guimarães JS, Leite FHM, Mais LA, Horta PM, Bortoletto Martins AP, Claro RM.
Log
Int J Public Health
DOIs
Département de Nutrition, Faculté de Médecine, Université de Montréal
2405 Chem. de la Côte-Sainte-Catherine, Montréal, QC H3T 1A8
